Press releases and publicity
- Work with your agency press officer to communicate performance accomplishments.
- Make a direct connection between the work of government and the real lives of our citizens.
- Use data from performance measures to put a value on services and programs.
- Press releases compete for editors' attention, so make them brief and newsworthy.
| Description | Tool |
|---|---|
Example: DSHS provides “one-stop shopping” for reporters from a convenient Web link off of their home page, including press releases (see below), stories of “real heroes”, and agency contacts. |
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Example: A DSHS press release showed the number of citizens helped by DSHS programs in a single day. The release resulted in a positive editorial quoting much of the data.(David Workman, DSHS) |
A Day in the Life of Washington Without DSHS Editorial: “State budget cuts should be made with care”, King County Journal, 3-23-03 |
“Engaging the Power of the Press: Positive Media Relations for Work First Staff”. Excellent background on media relations including working with reporters, being interviewed, and crisis communications. (Kristen Alexander, Employment Security, 2001. Large file! 34 pages, 1.5MB) |
Media Training Manual |
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