Focus groups have an organized discussion about a given topic to understand participants’ experiences, perceptions, and attitudes about the topic.
| Description | Tool |
|---|---|
| A thorough “how-to” manual on using focus groups, including planning and carrying out interviews, case studies, and a bibliography. The page is hosted on WSU’s College of Agriculture and Home Economics (CAHE) web site. | “Focus Groups: a Tool for Understanding Community Perceptions and Experiences”, Lorna Michael Butler, Colette Phelps, and Robert E. Howell, WREP 128 (1995) |
| Example: Planning a focus group on the value and effectiveness of the Deferred Compansation Program (DCP) Enrollment Kit. See scoresheet and scorecard examples below. (Dave Geiger, DRS, 5 pages. The Word file is 81 kb, PDF is 19 kb.) | Focus Group Plan
 |
| Example of participants’ scoresheet from the focus group above. Dave Geiger, DRS. Word file is 99k, PDF is 24k. | Marketing Focus Group Worksheet
|
| Example of the scorecard used to “roll up” participants’ scores in the focus group above. Dave Geiger, DRS. 3 pages, Powerpoint, 213k. | Marketing Focus Group Scorecard |
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