Communications plans address the following questions and issues:

• What do we want to accomplish with this communication?
• How is this related to the agency’s mission or goals?
• Who is the audience for the communication?
• What is the message, and what themes do we want to emphasize?
• How will we get our message out? (e.g., press releases, in-person presentations, web, meetings etc.)
• What is the timing of each piece of the plan?
• Who is carrying out each piece of of the plan?

Description	Tool
An overview of preparing a general agency communications plan from the Deptartment of Financial Institutions (DFI), Stanley Bernstein and Gloria Papiez, four pages).	DFI Communications Plan
Example of a communications plan prepared by the Utilities and Transportation Commission (UTC), Steve King and Jeffrey Showman, four pages).	King and Pierce County Rail Speed Increases